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Every diamond is a miracle of time and place and chance. Like snowflakes, no two are exactly alike. Until the middle of the twentieth century, there was no agreed-upon standard by which diamonds could be judged.

Why is the round brilliant cut diamond so popular

18/05/2018/diamond trends

Most likely because the symmetrical shape lends itself to a facet structure which delivers the highest volume of light return and sparkle factor, at least when it is cut to the right proportions

Top Diamond Shapes

19/05/2018/diamond trends

We’ve seen major transitions in the most popular diamond shapes over the years. These trends are sometimes based on what diamond styles celebrities are wearing, and other times the rise in popularity of a new diamond is simply because more people are becoming aware that there are many different diamond shapes available to express personal style.

COLOURED DIAMONDS VS WHITE DIAMONDS

14/04/2018/diamond trends

There are many factors that go into the beauty and price tag of a diamond. Everyone’s heard about the 4Cs of diamond buying: Cut, Colour, Clarity and Carat. But when it comes to fancy coloured diamonds, these rules are thrown out the door.

Diamond Company in India

19/06/2018/

Facts Of Pink Diamond

29/03/2018/Pink Diamond

Coloured mined diamonds are anomalies. They crop up occasionally, in certain areas where the conditions for their creation existed millennia ago, and are very rare. There isn’t even any certainty about what causes pink diamonds – the current theory is that extreme pressure (in addition to the pressure that creates diamonds in the first place) is responsible; perhaps a seismic shock. But no-one really knows.